Are you an online coach looking to expand your network and ultimately grow your business? With so many marketing strategies and advertising platforms available today, it’s hard to know which direction to choose when rising above the competition.
As an online coach, you are in the life-changing trade of helping and inspiring others. Moreover, the more people you reach, the more people you can help and educate. And Facebook is one of the most effective platforms to help you do just that, allowing you to make an even bigger impact.
Why Facebook Ads?
Gone are the days where brands reached fans and customers organically through Social Media. Due to the sheer number of businesses competing for valuable space, Facebook, like other platforms, has capitalized on their paid advertising services, and can you really blame them? With continual improvements and massive amounts of data, Facebook Advertising is now one of the most powerful and effective ways to market to your ideal coaching customers.
So, let’s dive in and take a look at 5 Ways to Grow Your Coaching Business FAST with Facebook Ads.
Utilizing Lead Magnets/Tripwires
If you are a coach, course provider or in the education field, you should be using the power of a tripwire or lead magnet to offer a cheap, or even free service or challenge to your ideal customer.
By providing them with massive value upfront at zero to little cost, your audience will be in your court and willing to stay when you inevitably present them with a bigger offer.
Offering free consultations and webinars is another way to spark large amounts of interest in a short amount of time. Remember, as a coach or educator, there’s a large international audience interested in what you have to offer. Give them a taste of your value and they will come back once they see the importance and positive impacts of hiring a coach.
Authority Building Content
Showcasing your successful lifestyle and what you have achieved is a powerful motivator for prospective clients who want coaching, also known as “flex marketing”. This type of content can really take your ads to the next level by demonstrating your authority and success in your given field or industry.
Don’t be afraid to highlight your positive PR accolades such as, “as seen on Forbes,” etc. This is a great way to build instant credibility in the eye of potential customers.
Authority by association such as guest podcast appearances, photos alongside other prominent figures, can also make peoples ears prick up and listen. If they see someone they already know, like and trust, and those people are associated with you, it’s a win-win.
There are countless ways to incorporate authority building content into your Facebook Campaigns that will help take your campaigns and business to the next level.
Defining & Testing Your Customer Persona
Tapping into the pain points or issues that relate directly to your audience and explaining how your product/course can specifically help solve them, is one of the most effective strategies for attracting coaching clients.
As with any form of advertising, you have an extremely short window of time and space to communicate your message. So once you have defined and tested who your ideal customer is, craft effective Facebook Ads that speak directly to their needs.
For example, look at most of your current clients and connect common problems. Let’s say they struggle to make enough money, or get the promotion they want, or build-up the confidence they desire. Don’t be shy to highlight these exact pain points and frustrations directly into your ad copy and talk about how your service solves them.
Test this messaging with multiple audiences and multiple variations of copy until you are able to clearly define your ideal persona and the winning message.
Sequential Content Ads
Sequential ads are a powerful ‘pull’ marketing technique that encourages the audience to find out more. Let’s say someone opts in for your lead magnet or a free promotion, you then want to present them with a sequence of ads that each serve to solve specific objections and lead the user towards an opinion that aligns with your offer.
Here’s how this might look; Day 1 after they opt-in to your lead magnet, present them with a video talking to their biggest pain point, on Day 2, present them with a second video that addresses some of their biggest questions or concerns. And continue the sequence until they are forced to make a decision.
It’s all about speaking directly to the customer, addressing objections and fears, and leading them down a path that leads to your services and coaching as the ideal solution.
Using Flowing Carousel Ads
This interactive ad format enables you to upload and show up to 10 videos or photos in one Facebook ad. This is one of our favorite types of creative to use for coaches as they inspire the user to play around with your content and interact with it.
It also gives you more of an opportunity to tell your story as a coach or course provider without being limited by a single video or image. Get creative with it and have fun. Try using each slide to highlight different features of the course that you’re selling, or address the most common objections you get from people. Another fun option is to showcase testimonials from those who have already gone through your program and achieved success.
As you can see, Facebook ads have massive power to transform your coaching business and take you to the next level when used correctly. It’s all about implementing proven strategies, building authority, and identifying your ideal customer and delivering them massive value. If you do all that, Facebook Ads will grow your coaching business faster than you’ve ever imaged.